FAME School of Performing Arts is a renowned organization with a rich legacy, having showcased its talent on stages across two continents for over 20 years. Its primary focus is on teaching children about theatre, dance, and vocal arts, catering to students at various levels, ranging from toddlers to high school seniors pursuing a pre-professional path. The school is well-known for cultivating triple threat performers, proficient in acting, dancing, and singing. When the legendary company approached us for a rebranding project, we were thrilled to take on the challenge.

Since the last update to their branding in 2007, the company has experienced significant growth, expanding from a single Saturday musical theatre class to a comprehensive studio catering to ages 8 months to 18 years. Our objective for FAME's rebranding was clear: to honor the organization's roots while also attracting new families to join their community. We aimed to create an identity that not only paid homage to their legacy but also stood out as bold and iconic on its own. Additionally, we sought to incorporate more elements that reflect the essence of musical theatre and its distinctive style.

Kelli O'Hara is a Tony Award Winning Actress and performer. Her brand tells the story of a versatile actress whose work extends from Broadway to the big screen. Our goal for this project was to create a clean, classic, and accessible identity. We wanted fans to feel like they were in the presence of a legend, but comfortable enough to stay and explore. We created a brand identity, website, and social media assets that give Kelli's brand an approachable yet charming personality. 

Tony® Award-winner and five-time Tony® Award nominee Laura Benanti is a highly celebrated stage and screen actress. Ms. Benanti has an impressive television roster including Hulu’s LIFE & BETH, created by and starring Amy Schumer, the hit series YOUNGER, HBO Max’s GOSSIP GIRL reboot, and the second season of HBO Max’s THE GILDED AGE. 

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Laura came to us wanting a new, modern visual identity that truly represented her as a performer. Truly a funny and fearless icon of the industry we made sure to incorporate bold colours and even bolder type. Our goal for Laura Benanti’s new visual identity and website is to encapsulate the essence of her multifaceted career while ushering in a fresh, modern era. This redesign focuses on creating an immersive experience that truly reflects Laura's unique blend of talent, elegance, and versatility. We aim to capture the dynamism of her presence both on stage and screen, showcasing her achievements in a way that resonates with both long-time fans and new audiences alike.

Dame Studios

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